I welcome Rob Eagar, founder of WildFire Marketing and author of Sell Your Book Like Wildfire. He has graciously answered a few questions about his firm and how he helps writers promote their work. He also explains about the “Book Marketing Boot Camp” he will be teaching at the Write-to-Publish Conference, June 5-8.
What is “WildFire Marketing”?
WildFire Marketing is a consulting practice that I founded to help authors, publishers, and non-profit organizations spread their message like wildfire. I've trained over 400 authors at all levels, consulted with numerous publishers, and worked with well-known non-profits across America. I'm also author of the book, "Sell Your Book Like Wildfire," which was recently published by Writer's Digest and considered the bible of book marketing. http://www.amazon.com/Sell-Your-Book-Like-Wildfire/dp/159963421X
What is the most important thing you do for authors?
All authors have the same goal, which is to sell more books.As a consultant, I teach my clients how to reach a larger audience and dramatically increase their book sales. For example, I've helped my clients produce seven New York Times bestsellers in the past two years (both fiction and non-fiction). For case studies, testimonials, and over 25 free articles, visit my website at: www.startawildfire.com
What is the one piece of advice you would give to writers who haven’t yet published a book, to prepare themselves, for when they become published authors and are ready to work with Wildfire Marketing?
All readers purchase books according to the primary question, "What's in it for me?" Readers aren't concerned with what your book is about. Instead, they want to know how your book will make their life better through information, entertainment, or inspiration. Therefore, your marketing materials (book cover copy, websites, newsletters, social media, etc.) must answer the reader's ultimate question, "What's in it for me?" Otherwise, people won't see the need to buy your book. And, if you write fiction, remember that logic makes people think, but emotion makes people act (buy). So, the key to marketing fiction is to describe how the reader will feel, rather than just describing the plot.
At the Write-to-Publish Conference, June 5-8, you will be teaching a continuing class you call “Book Marketing Boot Camp.” Please give us a quick overview and the most important take-away you will have for those in the class.
I'm really excited about the Book Marketing Boot Camp, because it will be most intensive instruction I've ever offered at such a low price point. Plus, there won't be a bunch of boring lectures. Instead, I'll conduct a total of 8 hours of training over 4 days. In the mornings, I'll teach one-hour sessions on how to master critical marketing concepts, such as branding, author websites, social media, word of mouth, etc. In the afternoons, I'll walk attendees through one-hour, hands-on exercises to help them complete important marketing tasks. Authors who attend my Book Marketing Boot Camp will leave the conference having already made significant progress towards increasing their book sales! And, it's only $149, which is a huge bargain.