Friday, April 10, 2015

Write-to-Publish Faculty Interview: Athena Dean Holtz of Redemption Press




Briefly describe your publishing house.

RedemptionPress is what we term a hybrid publisher, in that we offer the best of both worlds, independent and traditional publishing. We put the author in charge, and at the same time offer all our services a la carte so the author only pays for what they need. All along the way we offer professional advice so the author maintains credibility and avoids “looking and reading self-published.” We equip our authors through our team of experienced coaches to make their manuscript the best it can be and then develop a strategy to reach those who need to read it, all the while being realistic about what to expect and what it will take.


Do you publish first-time authors?

Yes, at least 40% of our current titles are written by first-time authors.


How can a writer best prepare for an appointment with you?

·        Pray and ask God for His wisdom in our meeting so I am able to encourage you and give you helpful advice.
·        Think about who you want to reach with your message. I want to help you narrow your target audience (in other words, it can’t be “all Christians”) and then brainstorm with you to determine some of the best strategies for reaching them.
·        Bring a written list of 3 benefits your reader will experience as they read what you have to say, (i.e. answer the question: “What’s in it for the reader?” or “Why should a potential reader spend their money to buy your book?”).


Anything else you would like to add or any specific current needs?

If we are going to meet, it might be helpful to view a 2 part webinar I developed called The Publishing Jungle. In the Christian market, there are so many options and so many terms used that have a completely different meaning when utilized by a traditional publisher. When used by a publisher who requires the author to buy large amounts of inventory or pay for publishing packages or marketing fees, those same words mean something altogether different. Worth taking the time to do your due diligence by educating yourself! Click here to view.


Write-to-Publish will be held June 3 – 6

in the Chicago area.

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