Monday, December 28, 2015

Write for Your Reader and a Happy 2016

As this year draws to a close, an incident with my health insurance company reminded me to always keep my reader in mind.

A few months ago, I received a letter from my health insurance company stating that my plan was being terminated and I would need to look elsewhere for coverage. The letter was full of insurance verbiage and dates. Then a few weeks later my husband received a similar letter and he would also need to look for a new plan.  So, we set up new coverage through our accountant, also an insurance broker. Thank goodness for people who understand all of the health language and guides others through.

About a month later I was looking over our bank account online, and to my surprise I see the monthly payment has been deducted to my former health insurance company. What had happened? I then grabbed all the correspondence from my former provider, announcing the cancellation, and as I read I realized my insurance was not terminating November 2015, but November 2016!!! The letter had the dates of 2015, 2016, 2017 written all over it and also instructing me that the open enrollment was until January 2016, but nowhere did it state that I had ONE more year.

Well, I felt quite foolish, and had to scramble to make sure we would have enough balance in the bank to cover two premiums. Well, all is fine. I terminated my former insurance policy and the reimbursement is on the way.

But, what this whole episode showed me, was how important it is to write with clarity (and also read closely, in a note to myself). Have I written this article, letter or devotional so my reader understands? As I am finishing up a writing assignment, I'm keeping this in mind.



Have a Very Happy 2016.