Sunday, May 14, 2017

Write-to-Publish Faculty Interview: Carol Traver, Senior Developmental Editor, Momentum Books, Tyndale House Publishing

Tell us a little about Tyndale House and what specific area of the company you are representing?

The largest privately-held Christian publishing house in the world, Tyndale has published numerous New York Times bestsellers, including David Platt's Follow Me, Tony Dungy’s Quiet Strength,Drew Brees' Coming Back Stronger, Deanna Favre’s Don’t Bet Against Me!, Jim Tressel's The Winners Manual, Melanie Shankle's Sparkly Green Earrings, and Joel Rosenberg’s Damascus Countdown.

Though perhaps best known for the Left Behind series, Tyndale produces more than 200 fiction, non-fiction, Bible and kids' products a year for both the Christian (CBA) and the general (ABA) markets.  

As Senior Developmental Editor for the Momentum Team (Tyndale’s Non-Fiction imprint), I have acquired the NYT Bestsellers: Coming Back Stronger, by Drew Brees; Growing Up Amish by Ira Wagler; The Winners Manual by Jim Tressel; Don’t Bet Against Me! by Deanna Favre; The 4:8 Principle by Tommy Newberry; First Things First by Kurt and Brenda Warner; and Game Plan for Life by Joe Gibbs; as well as the National Bestsellers: 40 Days to a Joy-Filled Life by Tommy Newberry and All In by Gene Chizik. Specializing in inspirational memoirs, Carol has worked with a wide range of authors in both the ABA and CBA markets, including: Former Victoria's Secret Model Kylie Bisutti, 4-time CrossFit Games Champion Rich Froning, Former G.O.P Presidential Candidate Rick Santorum, Grammy Award winning CREED Frontman Scott Stapp; American Idol Finalist and Grammy Award winning recording artist Mandisa Hundley, CNN anchor Christi Paul; NY Yankees World Series MVP Bobby Richardson;Former Minnesota Governor and GOP Presidential Candidate Tim Pawlenty; Ironman and US Triathlete Scott Rigsby, and Dove Award winning singer and songwriter Jeremy Camp; as well as perennial bestsellers, Melanie Shankle, Gary Chapman, Ann Voskamp, David Platt, Randy Alcorn, John Ortberg, and Jerry Jenkins.

Who do you hope to meet with during appointments?

We are always looking for strong devotional writers to write for our One Year Devotional line, and of course, we are always on the lookout for compelling memoirs. Those are the two categories where it is not necessarily vital that the author have a significant platform. Those wishing to pitch more traditional Christian Living concepts (parenting, marriage, Bible study, Self-Help, etc…) are required to have a solid platform (i.e. a website or blog following of 10K minimum, a strong social media presence (5K minimum on Facebook, Twitter, and/or Instagram, and/or a direct tie to a large ministry) Unfortunately, Tyndale does not publish poetry, photography, or reference titles.

How can someone prepare for an appointment with you?

Be prepared to go immediately into your pitch. Be able to tell me what your book is about in 30 seconds or less (we call this an elevator speech), who your target market is, what makes your idea unique (in other words, be familiar with your competition), and be ready to give me your own vitals quickly (blog following, social media presence, ministry ties, previous books, agency representation, etc…). Also, have a one-sheet prepared that includes all pertinent info so I can take it with me as a reminder (don’t forget to include your name and contact info). It’s fine to bring a writing sample, but please don’t expect me to read it during our appointment. If I don’t feel as though your idea would be a good fit for Tyndale, I will tell you and try to make a recommendation for a house it might be better suited to or refer you to an agent who can help you refine your idea. Please do not take this as a bad sign. Not every book works for every house. My goal is to point you in the best possible direction for your unique situation.

Read more about Tyndale House.

Write-to-Publish meets June 14-17

in the Chicago area.

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